Tuesday, October 04, 2011

Five Aggressive Advertising Techniques


A thought-provoking update to my previous post about facial recognition software:

"5 Sci-Fi Ad Techniques That Are About to Make Life Creepier," a post on Cracked.com, lists some surprising methods, including facial recognition, that will affect -- or already are affecting -- how advertisers reach us:

1. Ads that literally whisper in your ear
2. Billboards that watch you back
3. Digitally editing product placement into old TV reruns
4. Eavesdropping on your phone calls
5. Eavesdropping through your computer

Notice this startling ad for Amnesty International that's mentioned in category #2; technology can be put to work for non-profits, too.

But have we gone too far? Of course, even if we have, there's no turning back now. Do you think these techniques will make you more susceptible to the ads you see or might your awareness make you resentful of the advertisers? Do you have greater concerns about your privacy? Will you alter your shopping behavior or use of technology now that you know what's going on? Is "1984" almost here?

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